Ph.D. Marketing or Doctor of Philosophy in Marketing is a Doctorate Sales and Marketing Management course. Marketing is the action or business of promoting and selling products or services. Ph.D. (Marketing) emphasizes on the development of sophisticated, state-of-the art research skills that help in the creation of new knowledge in a chosen area of marketing. In Ph.D. (Marketing) candidate Learn Consumer behaviour that is mainly psychology-based and Quantitative modelling that is largely based on economic and statistical theories. The doctoral program in Marketing is designed to develop students into active members of the academic community. The duration of the course is three years and its syllabus is divided into two semesters.
Ph.D. Marketing Eligibility
Ph.D. Marketing Course Suitability
How is Ph.D. Marketing Course Beneficial?
Ph.D. Marketing Syllabus
Syllabus of Marketing as prescribed by various Universities and Colleges.
Sem. I |
|
Sr. No. |
Subjects of Study |
Major Subject |
|
1 |
Marketing Models |
2 |
Marketing theory |
3 |
Theories in Consumer Behaviour |
4 |
Advances in Retail Management |
Minor Subject |
|
1 |
Research Methodology |
Sem. II |
|
Major Subject |
|
1 |
Brand and Product Management |
2 |
Reading Seminar in advertising management |
3 |
Supply Chain Management |
4 |
Marketing and Public policy |
Minor Subject |
|
1 |
Statistics |
Jaipur, Rajasthan
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