COURSE DESCRIPTION


B.B.A. Retail Management or Bachelor of Business Administration in Retail Management is an undergraduate Retail Management professional degree which is awarded after successful completion of a three years program or course of study in the field of retailing that includes principles of retailing, retail operations, etc. B.B.A. (Retail Management) degree covers the study of different parts of a retail operation including buying, marketing, merchandising, operations, inventory control, personnel and finance. The topics include, retail supply chain management, store location and management, retail customer service, quality, accounting, marketing and computer technology, etc. The full degree course consists of six semesters in which the first four semesters are common to all the B.B.A. programs and the last two concentrate and focus on the specialized subjects and topics related to the Retail Operations and Management.


B.B.A. Retail Management Eligibility

  • The basic eligibility criterion for pursuing B.B.A. (Retail Management) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.

B.B.A. Retail Management Course Suitability

  • Those who have the ability to mix well and listen to the customers to ensure that their requirements are met are important. Acting on their feedback so that their requirements are fulfilled will mean that customers feel important and will return back to the store.
  • They must keep themselves up to date with changes in product prices so that the store remains competitive and consumers feel they are getting a good deal is another area that retail managers need to cultivate.
  • They should be familiar with the changes in the economy and market trends; they need to be up to date with relevant skills and have the necessary training. This could be up to date knowledge of the product that they will be selling or it could be training in technological changes that are taking place on a continual basis to keep companies one step ahead of their competitors.
  • They should always possess enthusiasm and creativity which is essential for the career.

How is B.B.A. Retail Management Course Beneficial?

  • The demand for effective retail management professionals has tremendously increased in recent times as the retail sector is growing in leaps and bounds with the entry of major global retail chains and corporate players in the Indian markets which is evident from opening of various shopping malls, departmental stores and super markets in the country.
  • Besides being eligible for further higher studies in the field of Retail Management and subsequently taking up the job of lecturer/teacher in several universities and colleges after attaining higher qualifications.
  • They can go for further studies such as Master’s Degree and so on.
  • They can also seek for store managing jobs like managing an individual store and its day- today functioning.

COURSE ELIGIBILITY


The basic eligibility criterion for pursuing B.B.A. (Retail Management) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.
  • B.B.A. Retail Management Syllabus

    Syllabus of Retail Management as prescribed by various Universities and Colleges.

    Sr. No.

    Subjects of Study

    1

    Basics of Financial Management                            

    2

    Business Ethics & Corporate Governance               

    3

    Business Communication& Professional Ethics              

    4

    Business Economics, Theories and Applications           

    5

    Business Statistics                                  

    6

    Customer Relation Management and Customer

    7

    e-Commerce                                       

    8

    Entrepreneurship & Small Business                      

    9

    Fundamentals of Computing                                  

    10

    Human Resource Management                    

    11

    Introduction to Business Accounting                     

    12

    Introduction to Financial Markets                                

    13

    International Retailing                                 

    14

    Introduction to Materials Management & Production

    15

    I.T. in Retailing                                  

    16

    International Trade Business                                

    17

    Legal Aspects of Management                                   

    18

    Management Principles and Practices                    

    19

    Mall Management                                     

    20

    Management & Control of Cost                                  

    21

    Management Information System                

    23

    Organizational Behaviour                              

    24

    Principles of Marketing                                  

    25

    Project Management                                    

    26

    Quantitative Techniques in Management            

    27

    Research Methodology                       

    28

    Retail Branding                                    

    29

    Retail Concepts and Environment                                 

    30

                            Retail Selling Techniques

    31

    Rural Retail                                    

    32

    Sales and Distribution Management                       

    33

                              Shopper’s Behaviour                                     

    34

    Store Operation Management                                 

    35 

               Supply Chain and Logistics Management  

Pratap University, Jaipur

Jaipur, Rajasthan

Along with academics, Pratap University makes sure that our students can enjoy extracurricular activities also. Pratap University encourages and organizes various sports, cultural and technical events in close co-ordination with the team of faculty and staff members..

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