B.B.A. Marketing or Bachelor of Business Administration in Marketing is an undergraduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of six semesters in which the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.
B.B.A. Marketing Eligibility
B.B.A. Marketing Course Suitability
How is B.B.A. Marketing Course Beneficial?
B.B.A. Marketing Syllabus
Syllabus of Marketing as prescribed by various Universities and Colleges.
Sr. No. |
Subjects of Study |
1 |
Marketing Concepts |
2 |
Marketing Research |
3 |
Marketing Planning |
4 |
Principles of Sales Management |
5 |
Sales Forecasting |
6 |
Market Segmentation |
7 |
Market Evaluation and Controls |
8 |
Marketing Audit |
9 |
Marketing Ethics |
10 |
Advertising Management |
11 |
Consumer Behaviour |
12 |
Brand Management |
13 |
Industrial Marketing |
14 |
Business Communication |
15 |
Project Management |
16 |
Business Laws |
17 |
Corporate Governance and Business Ethics |
18 |
Research Methodology |
19 |
Economic Analysis |
Jaipur, Rajasthan
Along with academics, Pratap University makes sure that our students can enjoy extracurricular activities also. Pratap University encourages and organizes various sports, cultural and technical events in close co-ordination with the team of faculty and staff members..
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University of Technology is established by the Govt. of Rajasthan through State Legislature under the Act No 28 of 2017. It is UGC recognized University under section 2(f) of the UGC Act 1956. University of Technology is sponsored by the renowned label in the education domain, Deepshikha Kala Sansthan, Jaipur..
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